Understand Membership Behaviors & Reduce Attrition
How much is membership attrition hurting your club’s bottom line?
Industry averages suggest the cost of acquiring a new member is nine times the cost of retaining an existing one. Without an effective retention strategy, your sales team is forced to spend time, money, and energy just to acquire enough new members to maintain the status quo.
How Can Easalytics Help?
In order to improve membership retention, you need to know which members are likely to leave and how to target them. Easalytics delivers this critical information regularly and intuitively.
Hot List Reporting
From physical check-ins to revenue metrics, such as in-club fitness service spend, we are looking across your entire membership base to proactively identify a HOT LIST of members most likely to leave! These lists can be accessed by your sales and marketing teams and exported to be put in to immediate action or drip nurturing campaigns.
The Easalytics data mining and predictive analytics platform takes a deep dive into each of your member’s behaviors, comparing them not only their own previous activity, but also to their peer’s activity and club averages. Our best-in-class data warehousing infrastructure allows our proprietary, advanced algorithms to analyze historic and current trends within your club’s membership to predict each member’s future behavior.
Member Behavior Analysis
Understanding your members’ behaviors physically and digitally is the secret to retaining them! But these trends in behavior are extremely difficult to find with the human eye or in the context of a spreadsheet. A member’s weekly check-ins can sometimes be a good indicator, but only if you’ve tracked their typical behavior over time, modeled the member’s normal patterns, and know what level of deviation from the pattern predicts an increased likelihood of attrition. Easalytics does this for you, for every single member, with zero effort on your part.
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