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Your exclusive resource for strategies and solutions that serve the entire health and fitness club industry.

Increase Success With Member Behavior Segmentation

Survey Non-Responders Speak in Other Ways…Are You Listening?

Easalytics Announces Personal Training Purchase Probability Model

Start Yielding Faster, Actionable Results For Your Fitness Business

Considering Virtual Membership Offerings? Start With a Targeted MVP.

Frozen Assets: Maximizing the Value of Your Frozen Members

Analytics Reveal Post-Reopening Member Behavior Changes

With No Tried-And-True Gym Reopening Roadmap, Fitness Industry Leaders Rely on Real-Time Data

First Reopening Check-Ins Are Important…Second Check-Ins Even More So

How Many Post-Pandemic Health Clubs Have You Reopened?

Improve Your Reopening Strategy By Identifying and Engaging High-Value Members

Opportunities for Health Clubs, Gyms, and Studios During Crisis

Engaging With Members During Coronavirus

How Does Session Tracking Influence Marketing Strategy and Ad Spend?

Why a Data Dashboard is Essential for your Club

How Data Analytics Converts the “Right” Leads

Three Reasons Your Health Club Needs a Data Dashboard

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