Blog2021-08-20T14:26:27+00:00

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Your exclusive resource for strategies and solutions that serve the entire health and fitness club industry.

Increase Success With Member Behavior Segmentation

Survey Non-Responders Speak in Other Ways…Are You Listening?

Easalytics Announces Personal Training Purchase Probability Model

Start Yielding Faster, Actionable Results For Your Fitness Business

Considering Virtual Membership Offerings? Start With a Targeted MVP.

Frozen Assets: Maximizing the Value of Your Frozen Members

Analytics Reveal Post-Reopening Member Behavior Changes

With No Tried-And-True Gym Reopening Roadmap, Fitness Industry Leaders Rely on Real-Time Data

First Reopening Check-Ins Are Important…Second Check-Ins Even More So

Developing a Win-Back Strategy

How Many Post-Pandemic Health Clubs Have You Reopened?

Improve Your Reopening Strategy By Identifying and Engaging High-Value Members

Opportunities for Health Clubs, Gyms, and Studios During Crisis

Engaging With Members During Coronavirus

How Does Session Tracking Influence Marketing Strategy and Ad Spend?

Why a Data Dashboard is Essential for your Club

Funneling Through Connected Data

2019 Cool Products of IHRSA!

How Data Analytics Converts the “Right” Leads

Profits are Hiding in Your Data

Three Reasons Your Health Club Needs a Data Dashboard