Base Analytics
Better reporting =
better decision-making

Your new data foundation. Get insights on your clubs and members to drive revenue and retention without spending countless hours digging through spreadsheets and antiquated systems.

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Monthly Checkin Trends

See the “big picture” in a whole new way

With our Base Analytics, you can find everything you’ve ever wanted to know about your clubs. Access interactive trends and comparative dashboards to view everything from memberships, check-ins, and revenue to personal training, class attendance, and attrition. Dive deeper with filters, segments, and drilldowns. And view at work or on the go—your KPIs are mobile-friendly.


Get insights from across your club down to a member

Finally, an interactive dashboard and analytics tool that is both easy to use and powerful. Our Base Analytics can generate insights for each member of your club(s), so you can reduce attrition and increase member lifetime value. Easalytics presents actionable insights in dashboards anyone can use. Act on your insights with our optional push integration to your CRM with our HubSpot integration (see HubSpot Integration Add-On page).


Free onboarding and setup

There’s no risk with Easalytics—onboarding is free, and you only pay for the features you need. Evolve with the best modern analytics, data science, and integrations available and unlock unlimited scalability for clubs of all sizes and growth paths. Onboard up to 4 years of historical data and we’ll take care of the rest. Make an immediate impact on your club’s future today.


No surprises and expert support you can rely on

Predictability never looked so good – we charge a flat monthly subscription rate with no unexpected downstream upgrade or maintenance costs (unlike some of our competitors). Plus, we release regular upgrades and new features without additional costs. Get the most from Easalytics with free Customer Success calls, free online training guides, and unlimited access to analytics support. Our expert team of data analysts, data scientists, and data engineers have years of experience you can trust.


Get started with Base Analytics