Easalytics Webinar Series

Turning Data Into Dollars

Supercharge Your Club Automation Data with AI and Reporting from Easalytics.

This webinar series has been designed as a journey to help you better understand how the most successful clubs are making their member data work for them to drive results. The series will start with understanding the basic mechanics of data analytics, and progress to the creation of automated, AI-driven retention and win back campaigns, covering everything in between.

The Mechanics

The most important step in the journey to becoming data-driven is the first one. Learn the basics of creating a sustainable analytic ecosystem.

Building a Strong Foundation

Data Integrity
Choosing the Right KPIs
Drilling Down
Uncovering Insights
Automating the Process

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Webinar Series: The Mechanics

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Membership Analysis

Clubs often ask who their “best” members are and how to develop more of them. The answers lie in the data. Learn to identify these members and understand the journeys that got them there.

Membership Isn’t Monolithic

Segmentation and Personas
Volume vs. Value
Member Journeys
Scalable Personalization
Automating the Process

Wednesday, December 13, 2023
2:00 PM – 2:30 PM EST

Identifying Trends

Early detection of trends in a club’s data can mean mitigating a member-experience issue or capitalizing on an emerging opportunity. Learn how to quickly identify actionable trends and how new technology can add efficiency to the process.

Trend or Anomaly? Reacting Without Overreacting

Detection and Analysis
Is a trend actionable?
Member Experience
Reacting Quickly
Automating the Process

Wednesday, January 10, 2024
2:00 PM – 2:30 PM EST

Membership Retention

Reducing attrition requires a concerted effort. Learn how a multifaceted approach using data science can improve retention.

High-ROI Retention Campaigns

Identifying and Measuring Attrition
Inflection Points and Milestones
Predictive Modeling
Personalizing Communication
Automating the Process

Wednesday, February 7, 2024
2:00 PM – 2:30 PM EST

Membership Win Back

Traditional reactivation campaigns are usually a high-effort, low-yield, one-size-fits-all approach. Learn how intelligent use of data can enhance these efforts and help win back your best former members.

Reactivating Your Best Members

Identifying Opportunities
Targeted Approach
Personalized Outreach
Measuring Success
Automating the Process

Wednesday, March 6, 2024
2:00 PM – 2:30 PM EST

Going from insight to action

You shouldn’t live in dashboards, and neither should your data. Learn how to quickly identify opportunities and how to utilize data to capitalize on them.

Using Data to Drive Results

Asking the right questions
Finding Opportunities
Setting Goals
Testing Approaches
Automating the Process

Wednesday, April 3, 2024
2:00 PM – 2:30 PM EST

Personalizing Member Communication

It is said that speaking to everyone is speaking to no one. Learn how to drive results with personalized and focused member communication.

Keeping In Touch With a Purpose

Strategy
Segmentation
Measuring Success
Utilizing Technology
Automating the Process

Wednesday, May 1, 2024
2:00 PM – 2:30 PM EST

CLUB UTILIZATION

Who is using your club and when? What are they doing there? These questions may seem simple, but the ability to answer them confidently opens the door to efficiency and improved member experience.

Measuring and Influencing Utilization

Gaining an Objective View
Staffing Optimization
Improving Member Experience
Scheduling Optimization
Class and Amenity Analysis

Wednesday, May 29, 2024
2:00 PM – 2:30 PM EST

Personal Training

Personal training is a vital service for many clubs. Using data science to improve PT sales and retention can be instrumental in improving both member satisfaction and your club’s bottom line.

Data Science Empowering PT Sales

Historical Analysis
AI Finds Opportunities
Evaluating Performance
The Effect of PT on CLTV
Automating the process

Wednesday, June 26, 2024
2:00 PM – 2:30 PM EST

Becoming Data Driven

Just as member communication should not be one-size-fits-all, neither should your analytics solution. Learn how to implement a cohesive and complete analytics strategy across your organization.

Implement and Utilize Analytics Organization-Wide

Preparation
Adoption
Role-based workspaces
Scaling
Maintenance

Wednesday, July 24, 2024
2:00 PM – 2:30 PM EST