This webinar series has been designed as a journey to help you better understand how the most successful clubs are making their member data work for them to drive results. The series will start with understanding the basic mechanics of data analytics, and progress to the creation of automated, AI-driven retention and win back campaigns, covering everything in between.
Membership Analysis
Membership Isn’t Monolithic
- Segmentation and Personas
- Volume vs. Value
- Member Journeys
- Scalable Personalization
- Automating the Process
Wednesday, December 13, 2023
2:00 PM – 2:30 PM EST
Identifying Trends
Trend or Anomaly? Reacting Without Overreacting
- Detection and Analysis
- Is a trend actionable?
- Member Experience
- Reacting Quickly
- Automating the Process
Wednesday, January 10, 2024
2:00 PM – 2:30 PM EST
Membership Retention
High-ROI Retention Campaigns
- Identifying and Measuring Attrition
- Inflection Points and Milestones
- Predictive Modeling
- Personalizing Communication
- Automating the Process
Wednesday, February 7, 2024
2:00 PM – 2:30 PM EST
Membership Win Back
Reactivating Your Best Members
- Identifying Opportunities
- Targeted Approach
- Personalized Outreach
- Measuring Success
- Automating the Process
Wednesday, March 13, 2024
2:00 PM – 2:30 PM EDT
Going from insight to action
Using Data to Drive Results
- Asking the right questions
- Finding Opportunities
- Setting Goals
- Testing Approaches
- Automating the Process
Wednesday, April 3, 2024
2:00 PM – 2:30 PM EDT
Personalizing Member Communication
Club Utilization
Who is using your club and when? What are they doing there? These questions may seem simple, but the ability to answer them confidently opens the door to efficiency and improved member experience.
Measuring and Influencing Utilization
- Gaining an Objective View
- Staffing Optimization
- Improving Member Experience
- Scheduling Optimization
- Class and Amenity Analysis
Wednesday, May 29, 2024
2:00 PM – 2:30 PM EDT
Personal Training
Personal training is a vital service for many clubs. Using data science to improve PT sales and retention can be instrumental in improving both member satisfaction and your club’s bottom line.
Data Science Empowering PT Sales
- Historical Analysis
- AI Finds Opportunities
- Evaluating Performance
- The Effect of PT on CLTV
- Automating the process
Wednesday, June 26, 2024
2:00 PM – 2:30 PM EDT
Becoming Data Driven
Just as member communication should not be one-size-fits-all, neither should your analytics solution. Learn how to implement a cohesive and complete analytics strategy across your organization.
Implement and Utilize Analytics Organization-Wide
- Preparation
- Adoption
- Role-based workspaces
- Scaling
- Maintenance
Wednesday, July 24, 2024
2:00 PM – 2:30 PM EDT
