Modern analytics and Data Science can produce a multitude of actionable data, but ultimately you want to operationalize your data to ensure that actionable data becomes acted upon data.
One powerful way to operationalize your data is by pushing member-level analytics and Data Science outputs into your CRM and leveraging your CRM’s automations to autonomously and continuously act upon them. Now you’re maximizing the value of your CRM to act upon opportunities in a much more efficient way. Consider the following outputs pushed into your CRM as member attributes (we currently push more than 120) :
- Total Lifetime Spend
- Total Personal Training Spend
- Date of Last Personal Training Spend
- Member Duration
- Check-In Frequency Change (statistically significant changes in check-in behavior)
- Future Personal Training Purchase Probability (Machine Learning predictive model)
- Attrition Probability (Machine Learning predictive model)
Our Integration as a Service platform makes integrations available at a monthly subscription cost with no costly custom build or maintenance fees.