The Easalytics Data Gap Checklist is the dashboard efficiency assessment you’ve been searching for. We created the Data Gap Checklist for two primary reasons:
1. Health clubs need data that empowers them to be proactive with members.
The right data empowers your team with information like attrition risk scores on every member, unidentified (but likely!) PT buyers, which high-value lost members are the best candidates for win-back campaigns, and so much more. With information like that, you can get ahead of member trends—and discover and implement the interventions that will initiate a response.
2. Fitness operators need to be more efficient with marketing spend.
If you and your teams can’t quickly discern the data points from the checklist, you aren’t getting the information you need to market to your current and prospective members effectively. In fact, you’re in keeping with the 78% of brands that struggle with “not having enough relevant, easily accessible data to launch relevant personalization tactics”.