Most clubs track group fitness and personal training closely—but what about everything else happening inside your facility? From swim lessons to tennis programs, golf clinics to childcare, these events are a big part of the member experience.

Until now, event attendance has been hard to measure. Clubs often rely on manual sign-in sheets or scattered systems, which makes it difficult to see participation, staff needs, and trends over time.

That’s why Easalytics has launched a new Event Attendance dashboard.

What’s New in Easalytics

The Event Attendance dashboard gives you visibility into programming beyond group fitness and PT, including:

• Swimming
• Tennis
• Golf
• Childcare
• General appointments

With one dashboard, you can:

• Track event volume and enrollment across all programs
• See trends over time to understand which offerings members value most
• Make smarter staffing and scheduling decisions based on real data

Why This Matters

Events outside of classes and PT are often overlooked in reporting, but they play a huge role in engagement and retention. Parents choose clubs with strong childcare options. Tennis players stay longer when programming feels consistent. General appointments and specialty programs may even bring in new revenue streams.

With Easalytics you see the full picture of how members are engaging with your club.

Ready to Take Action?

We created a practical resource to help clubs think strategically about programming. Download the Programming Playbook: “5 Events Every Club Should Track.”

Inside, you’ll find examples of the most effective event types for retention, plus tips on how to use Easalytics to measure them.